Pure Michigan FIT Pilots Healthy Food Campaign


The new Michigan 4x4 plan to improve public health, by improving diet and fitness, began rolling out this summer with a pilot effort to build awareness using the Pure Michigan brand.

Called Pure Michigan FIT (Feeding Infants and Toddlers), the campaign launched with media events at grocery stores in Wyoming in June and Escanaba in August. More fundamentally, the pilot is working to build a statewide umbrella to connect, promote, and augment the healthy food and fitness outreach that many are already providing.

To learn more and connect with a Pure Michigan FIT partner that matches your work, explore the Web site: www.michigan.gov/puremichiganfit. To see the Michigan 4x4 plan, visit www.michigan.gov/healthymichigan.